MSRP stands for Manufacturer's Suggested Retail Price. It is the pricethe manufacturer originally recommended for their product. Below are 2 examples of how you can save $$$ off MSRP. I sell A+ Certified Items well below MSRP, now on auction here. And an Apple Mac Pro base model that was $3,999 MSRP, sold for only $599 A+ Refurbished, + Professionally Upgraded too.